The
B2B sales funnel is a process that a potential client goes through before
buying a service. It has five stages:

• Awareness
  – the client learns about your business and services.

• Interest
  – the client wants to know more about your services.

• Evaluation
  – the client checks if your services meet their needs by comparing them with
  your competitors or asking for references.

• Decision
  – the client decides to buy your service by signing a contract or making a
  payment.

• Retention
  – after the purchase, you need to keep the client happy by providing excellent
  customer service and offering additional services.

Remember,
the B2B sales funnel is not always a straight line, and potential clients may
leave at any stage. Your goal is to guide them through the funnel and turn them
into loyal customers.